The ad network built into Google is definitely one of the most effective tools to drive traffic to your website, generate more leads, and increase your visibility.
The icing on the cake: You will be entitled to a Google Partner badge to be featured on your website and on your social networks. Guaranteed quality for your prospects and customers.
Want to know how Google Ads certification works? Follow the leader !
What is Google Ads?
Google Ads is the advertising network of the famous search engine. Thanks to this, you can promote your company, brand, products or your store directly in search results, on partner sites or in YouTube videos.
The platform offers multiple formats to reach your target audience and achieve your marketing objectives. To help you improve your ads, it also provides analytical tools that track the performance of your ads.
The formats, auctions, targeting settings and delivery locations are vast and meet a variety of needs. To get significant return on investment, it is essential to master the options offered by the tool. This is where Google Ads certification becomes relevant!
Why Get Google Ads Certification?
Looking for a reason to pass Google Ads certification? We give you 3!
Learn to Master Google Ads
Whether it’s for you or your customers, mastering the intricacies of Google Ads can improve your paid campaigns. If you are looking for a solution to increase your sales, increase your fame or optimize traffic, then search engine advertising is very effective.
By passing the Google Ads certification, you will be autonomous and you will be able to manage your marketing campaigns more easily.
Improve your CV / Your brand image
Google Ads certification attests to your expertise. Thanks to this, your potential employers know that you have completely mastered this tool. When they have to choose a service provider or candidate, this certification can make a difference.
Get the Google Partner Badge
When you pass the test, you get a “Google Partner” badge. This virtual medal immediately demonstrates your expertise to prospects and customers. What sets you apart from your competitors.
In addition, receiving this badge allows you to be referred to a Google directory. An undeniable asset to your visibility!
Overview of the various Google Ads certifications
There isn’t one Google Ads certification, there are many! In fact, the advertising tool is so vast that well-known search engines have divided the assessment into 6 different certifications:
1. Google Ads Certification for Display Network Advertising
The Display Network includes Google websites, apps, and tools that enable the display of visual ads.
This certification shows that you are proficient in managing campaigns in the Google Display Network to get the best possible return on investment. To be successful, you need to be able to develop a global Google Ads strategy according to the allocated budget and your marketing objectives.
Number of Lessons: 6
2. Google Ads Metrics Certification
Google Ads provides statistical tools that help you measure and analyze your results. This certification proves your skill in using these reports and exploiting key metrics to improve your ad performance.
Number of Lessons: 8
3. Certification on Shopping Ads
All e-commerce, or agencies dealing with online stores must pass this certification. Its goal is to prove your ability to create and optimize Shopping ads to drive conversions.
Number of Lessons: 7
4. Google Ads certification for video advertising
Do you have full command of advertising on YouTube and Google Videos? This certification will prove it. To pass this, you need to know how to use video advertising options to reach your target audience, especially on YouTube.
Number of Lessons: 5
5. Google Ads Certification for the Search Network
The Google Search Network includes all websites and applications that display keyword searches. So these platforms can host your Google Ads advertisements.
This certification therefore attests to your ability to create, manage and improve campaigns on the Google Search Network. This shows that you are able to use your marketing dollars wisely and that you are familiar with automated solutions integrated into Google Ads, such as audience solutions or smart bidding strategies.
Number of Lessons: 9
6. Google Ads App Certification
If you need to create campaigns to promote apps, this certification is relevant. This proves that you have a perfect command of marketing strategy related to the world of mobile applications and know how to use Google tools to maximize user engagement.
Number of Lessons: 12
Nowadays, a strong presence in Google is crucial for every business type, ranging from a local service to an international conglomerate. And using Google Ads benefits all kinds of businesses to achieve their online goals.
Online advertising has decreased the cost of advertising and democratized the way that every willing business can take action on their own to achieve growth on their terms online.
In the end, Google Ads is one of the best ways to advertise online cost-effectively to gain new customers, increase revenues, or build a brand online.